Are you having all the success that you deserve? If not, why not consider “Commando’s Principles Of Winning”? These principles were created by Richard Marcinko, former Navy Commander and leader of legendary SEAL Team Six. If these “Rules Of Engagement” work in the high danger, high stress environment of SEAL Team Operations, they will be a wake up call for your business.
I took Richard’s ten rules of engagement and added some Renegade comments to help you understand these concepts in more detail. Use these concepts in your business and you will see improvement.
We, as “Corporate Renegades” may not always be politically correct. So of you are easily offended, stop reading now. But when you are ready to work toward dramatic improvement in your business and your success…contact Renegade Concepts.
(1) Aim before you shoot, because the “Fire, Aim, Ready” method is bullshit.
We teach BE-DO-HAVE. The “aim” in the statement above is simple. The work is in the determination of who you are, what you want and how you will begin. After than take the shot. Go into action and stop talking about it!
(2) Break the rules before they break you.
Breaking rules does not include breaking laws. But what rules have been developed by current market leaders to ensure their continued success and your continued struggle? How can you break those rules and create a better solution for your clients?
(3) Have character, but don’t be a character.
Character, integrity and doing what is right. Do I need to say more?
(4) Lead from the front, where your troops can always see you.
DO what you expect others to do. Be visibly passionate and in integrity with your mission statement. What you say matters little. What you do in the service of others, defines you.
(5) Don’t confuse planning with training, or talking with kicking ass.
Business people love meetings. They are great opportunities to grandstand. Create plan, then train the team so that they have the certainty to kick ass. Without training, the team will become worried and chatter about their fears. No intelligent action comes from a fearful mind.
(6) Honor your boundary breakers as much as your boundary makers, because they are your point men.
Are you the right kind of leader to handle thinking superstars? Would you prefer people who simply follow all of your rules without question? What makes you think you have all the answers? Command without micro-management is a skill that can be learned.
(7) Don’t be afraid to make mistakes, because the path to glory is littered with fuck-ups.
We all make mistakes. We learn from our mistakes. Consistent action and doing what it takes for as long as it takes is what separates winner from losers. Keep the goal in sight and remain in consistent action. You decide when you win or lose. Decide at the beginning that you have already won.
(8) Serve a greater cause than your own ego, or you will be a one man army.
We prosper to the extent that we prosper others. All progress is made through others. So figure out how and why what you do benefits those you serve. Communicate that benefit. Remain humble and in service, then you will be strong.
(9) Take risks — then take more risks.
BE a rugged individual who embraces risk. If you want safety, you will be lulled into submission by those who will not provide you safety. FREEDOM has risk. SUCCESS has risk. RISK provides great rewards for those who are at cause rather than at the effect.
(10) Never be satisfied.
Strive for continuous improvement. Remain in a constant state of gratitude. Thrive on the pursuit of perfection but understand that you or those around you are not perfect. The DOING is where all the fun is. Achieve a goal, then create a vision of a new and improved goal. Understand the difference between complacency and a vision of continuous improvement.
